With over 350,000 people attending the fair, an analysis of the demographics profile of Elkhart County, and the counties surrounding the Fair, show a diverse group of ethnic backgrounds, income and education levels. The majority of the Fair Guests are from Elkhart County, with the remaining audiences from neighboring counties and southern Michigan.

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Fair Facts
Demographics
 

Fair Facts:
- 350,000 Annual traffic
- 67% from Elkhart County
- 92.5% are return guests
- 91.3% of guests rate the Fair as "good to excellent"
- Age of guests
        22.2% under 18
        31.5% 18 - 34 yrs
        34.1% 35 - 54 yrs
        8.9% 55 - 64 yrs

Elkhart County:
- Population - 182,791
- Median age - 33
- Marital Status
        59.1% Married
        23.5% Never married
        11.9% Divorced
        5.5% Widowed
- Median Household Income - $44,478
- Ethnicity
        86.4% White
        8.9% Latino
        5.2% African American

St. Joseph County:
- Population - 265,559
- Median age - 34.4
- Marital Status
        52.5% Married
        28.8% Never married
        11.5% Divorced
        7.2% Widowed
- Median Household Income - $40,420
- Ethnicity
        82.4% White
        4.7% Latino
        11.5% African American

LaGrange County:
- Population - 34,909
- Median age - 29.5
- Marital Status
        63.2% Married
        22.9% Never married
        8.7% Divorced
        5.1% Widowed
- Median Household Income - $42,848
- Ethnicity
        96.7% White
        3.1% Latino
        .2% African American

Kosciusko County:
- Population - 74,057
- Median age - 35.1
- Marital Status
        62.4% Married
        20.9% Never married
        10.7% Divorced
        5.9% Widowed
- Median Household Income - $43,939
- Ethnicity
        94.6% White
        5.0% Latino
        .6% African American